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Card Types

Generic Wallet Card for Custom Business Use

Use a generic wallet card when you need a flexible digital card format for a custom business flow outside standard loyalty, coupon, or ticket types.

  • generic wallet card
  • custom digital card
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Wallet-first delivery Multilingual rollout No extra app for customers
Quick answer

Why teams choose a generic card format

Use a generic wallet card when flexibility matters more than fitting a predefined card type.

The generic card format is valuable when the business needs a custom digital card experience but still wants the operational simplicity of wallet-based distribution.

Use a flexible digital card format when the use case does not match a standard loyalty, coupon, gift, or ticket category.
Keep custom customer-card information visible in Apple Wallet or Google Wallet.
Support QR or link delivery with the same wallet-first operating model as other SmartKartica card types.
Launch custom business-card experiences without building a separate customer app.
Deep dive

How a generic wallet card works

Define the custom card information, issue it digitally, and keep the customer-facing format flexible.

First, the business defines the information that should appear on the card and the role the card should play in the customer flow. Then the generic wallet card is issued by QR code or link so it can be saved into Apple Wallet or Google Wallet.

After installation, the card remains available on the phone and can support a custom experience without forcing the business into a rigid predefined card type.

Questions and answers

Frequently asked questions for buyers

Practical questions about generic wallet cards and flexible custom pass formats.

What is a generic wallet card?
A generic wallet card is a flexible digital card format used when the business needs a custom wallet card outside standard loyalty, coupon, gift, or ticket categories.
Why would a business use a generic card instead of a standard type?
Businesses use a generic card when the customer flow is real but the required format does not cleanly match a predefined card type.
Can the card still be delivered by QR code or link?
Yes. The generic wallet card can use the same QR or link-based delivery model as other SmartKartica card types.
Can it live in Apple Wallet or Google Wallet?
Yes. SmartKartica supports both Apple Wallet and Google Wallet delivery for generic wallet-card formats.
Does the customer need a separate app?
No. The card can be kept in Apple Wallet or Google Wallet without a separate branded app.
Next step

Launch a flexible generic wallet card

Start from a custom card format when your use case does not fit a standard category.

Create your generic wallet card and launch Apple Wallet and Google Wallet delivery from one SmartKartica workspace.

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